Week 11, 2026
AI Takes the Director's Chair: Video News This Week
This week, almost everything is about artificial intelligence, and it's moving faster than many in the industry expected. From Adobe to Apple, the tools we use every day are getting smarter. Here's what caught our eye.
No Film School
Adobe Brings Conversational AI to Photoshop. Is Video Next?
Adobe is testing an AI that lets you edit images through natural text prompts, almost like a conversation. Whether video will follow is still open. But the direction is clear.
No Film School
Final Cut Pro Gets More AI and a Subscription with Apple Creator Studio
Apple has added AI features to Final Cut Pro and introduced a new subscription called Creator Studio. If you previously bought the app outright, it's worth reassessing. The new features look promising.
Adobe Blog
Photoshop and Firefly: Smarter AI Image Editing from Adobe
Adobe's own blog walks through what the new AI features in Photoshop and Firefly actually do. Retouching, generating, adjusting, much of it is now faster. A solid overview straight from the source.
WinBuzzer
Google's Gemini Embedding 2 Unifies Text, Images, and Video in One Model
Google has introduced a new AI model that processes text, images, and video within a single system. It sounds technical, but it has real implications for search and content analysis. For the video industry, this could matter in the long run.
Videomaker
Visual Reasoning AI and How It's Reinventing Live Broadcast
Videomaker explains what visual reasoning AI is and how it's changing live production. Cameras and systems can increasingly interpret scenes on their own. That has real consequences for directing and production workflows.
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